Articles
- Scale Development and Validation of Alumni Satisfaction in Context of Indian Higher Education
Prof. Puja Khatri, Ms. Neha Raheja - Consumer Impulse Buying Behavior in Indian Hypermarkets
Ms. Charu Sarin - Understanding Impulsive and Compulsive Buying Behavior of Online Consumers
Dr. Pratiksha Tiwari, Ms. Tanuja Puri - Impact of Celebrity Endorsements on Consumer Buying Behavior: An Empirical Analysis of Millennials
Dr. Shilki Bhatia, Ms. Jyoti Tandon - Coherence of Growth & Inflation in BRICS: ARDL Bound Test Approach
Dr. Kirti Khanna - Analysis of Health Record Management System in Private Hospitals
Ms. Sheetal Johar, Dr. BasannaPatagundi